Course Description

Digital Marketing Communications Including GA4 (Online Delivery)



Digital Marketing Communications Including GA4 (Online Delivery) is a course run by Blackrock Further Education Institute, Dublin. It is an Online course with a duration of 10 Weeks. Digital Marketing Communications Including GA4 (Online Delivery) gives a Course Qualification of Level 6 Advanced Certificate, awarded by QQI. For more information about Digital Marketing Communications Including GA4 (Online Delivery) at Blackrock Further Education Institute, please review the details below.

ONLINE / REMOTE DELIVERY

Keeping up to date with the latest developments in digital marketing can be a challenge. Google is scheduled to stop using the classic Google (Universal) Analytics from the 1st of July 2023 and move exclusively to its new GA4 system. Are you prepared for Google Analytics 4?

This online course in Digital Marketing & Marketing Communications is ideal for small business owners, aspiring digital marketers, or simply for people interested in the field of digital marketing.

The course will be delivered online and remotely via Microsoft Teams and will include a single face-to-face induction session at the beginning of the course to familiarise students with the system and process.

Assessment and Certification

100% Project – Digital Marketing Strategy for an Organisation of your choice.

Students who successfully complete the course will have obtained the QQI Level 6 module in Marketing Communications (6N4370)

What Will I Study?

 

The course includes the following content

  • Marketing Strategy (focus on Digital Marketing Strategy)
  • Developing Campaigns
  • Campaign Analysis (including GA4 & Data Studio)
  • Personas & Channel Maps
  • Marketing Communication Theory including Positioning & IMC.
  • Advertising (Digital Channels – Google Ads, Social Media Ads)
  • Inbound Marketing (SEO)
  • Personal Selling (including LinkedIn for Business)
  • Sales Promotions, PR & Sponsorship
  • Ethics & Regulations.

 

Fees

This is a 10-week course that takes place online on Thursday evenings from 6:15 – 8:15pm

Start Date: 4th October 2022

Cost: €180

The Digital Marketing Communications Including GA4 (Online Delivery) course at Blackrock Further Education Institute is listed in onlinecampus.ie's national courses finder.
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Training ProviderBlackrock Further Education Institute
Course LocationBlackrock, Dublin
Location PostcodeCo. Dublin
Course TypeOnline Learning
Course QualificationLevel 6 Advanced Certificate
Awarding BodyQQI
Awarding Body DetailsMarketing Communications (6N4370)
Course Start Date19th January 2023
Course End Date6th April 2023
Course Duration10 Weeks
Course Time18.15 -20.15
Course Fee€180
Phone+353 1 2889717
For more information about Blackrock Further Education Institute, please visit our College page on Onlinecampus.ie by clicking here.

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Blackrock Further Education Institute



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Blackrock Further Education Institute Main Street Blackrock Co Dublin A94X383, Blackrock, Dublin, Ireland. Eircode: A94 X383

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Blackrock Further Education Institute
Blackrock Further Education Institute Main Street Blackrock Co Dublin A94X383
Blackrock, Dublin
Dublin
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